Digital Natives Want More Than SIMs

The modern telecom customer, especially Gen Z, doesn’t just want connectivity—they want experiences that blend seamlessly into their digital lives. MVNOs that once sold only voice and data are now expected to deliver integrated services: streaming, cloud storage, fintech tools, and even IoT solutions. Ignoring this shift is dangerous. The honeymoon phase of “cheap SIMs” is over; digital natives demand ecosystems. MVNOs who fail to move beyond transactional relationships will lose ground. The winners will be those who position themselves as lifestyle brands, not just telecom providers. Building loyalty in the next decade requires MVNOs to think like tech platforms, not just resellers of network minutes.