Enhancing Customer Experience with WhatsApp Chatbots

WhatsApp has taken gigantic strides in the past few years, ascending to becoming the world’s most popular messaging app and now gradually making its mark as the preferred platform for brand-customer communication. The 2 billion+ user base makes it a predominant choice for brands looking to add conversational commerce to their offerings.
With the WhatsApp Business Platform, brands can use chatbots and automation to acquire leads, promote their products and offer a 24/7 always-online customer support channel.
In an age where customer experience is at a premium, brands that offer a fantastic customer experience bring in 5.7x more revenue than their competitors who do not offer a good customer experience.
(Source: Forrester)
With that in mind, let us look at some ways in which WhatsApp enables brands to upgrade their customer service experience.
Making commercial communication more conversational with WhatsApp
In a time without chatbots, users would have to navigate cumbersome menus and sections on brand websites to find the product they were looking for. If the website isn’t extremely well-designed, this whole experience would take a lot of clicks and several minutes of the user’s time.
With WhatsApp chatbots, you can bypass this hassle and simulate the experience of walking into a store and having the sales rep walk you through the entire perusal and purchasing process.
For example, if a customer wants to find a nearby physical store that stocks an item, they saw online the conversation could go something like this.
Brands can also use WhatsApp’s CTA buttons to easily send payment links to customers at the appropriate moment. For example, a restaurant could send a quick payment link to a customer over WhatsApp following a quick conversation where the customer mentioned their order details and address.
With WhatsApp’s end-to-end encryption, brands can safely share documents like invoices and receipts within the chat window to make it easily accessible to their customer