PPC (Pay-Per-Click) management is a digital advertising strategy that involves managing and optimizing paid search campaigns to drive targeted traffic and achieve marketing goals. Expert PPC managers carefully analyze keywords, target demographics, and bidding strategies to create effective campaigns across platforms like Google Ads and social media platforms. They monitor performance, adjust bids, and refine ad copy to maximize ROI and improve campaign effectiveness. Through strategic keyword selection, compelling ad creative, and precise targeting, PPC management helps businesses increase brand visibility, drive qualified leads, and boost conversions.