In the dynamic world of business, the 7 functions of marketing—product/service management, marketing information management, pricing, promotion, selling, financing, and distribution—serve as a roadmap to strategic advantage. Each function addresses a specific aspect of the marketing process, from understanding customer needs to delivering value efficiently. For instance, effective promotion raises brand awareness, while strategic financing ensures resource availability for campaigns. By comprehensively understanding and applying these functions, businesses can craft strategies that resonate with their audience and outpace competitors. Embark on this journey to harness the full power of marketing