Social media has revamped how individuals communicate, interact, and consume information. It has also significantly impacted the insurance industry, transforming how insurers engage with customers, market their products, and manage claims.

Social media offers insurers significant benefits, enhancing customer engagement, service, and marketing while providing valuable risk management and innovation insights. By leveraging social media platforms, insurers can interact with customers in real time, addressing feedback and inquiries to build loyalty and strengthen brand relationships.