Data analytics drives modern SCM decisions. Companies use real-time data to track shipments, forecast demand, and optimize inventory. Advanced analytics identify patterns in consumer behavior, helping businesses prepare for seasonal spikes or market shifts. Real-time dashboards improve supply chain visibility, allowing managers to react quickly to disruptions. Data also supports predictive maintenance for transport fleets, reducing downtime and costs. In short, SCM powered by data ensures smarter decisions, better efficiency, and higher customer satisfaction. Businesses that fail to harness data in SCM risk falling behind competitors who rely on data-driven insights.