Let’s talk about what is Black Hat SEO and why it could destroy your ranking. This term refers to unethical practices like cloaking, keyword stuffing, and comment spam designed to game search engines. These methods might trick algorithms for a short time, but they don't provide value to users. Google and other search engines regularly update their algorithms to catch and penalize such violations. When caught, your site can drop in rankings or be removed completely. That’s a major hit to any business relying on online visibility. If you want to preserve and grow your SEO standing, avoid the dark side. Focus on ethical, user-first strategies that offer lasting and safe results.